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Serchlite Music started out as a production
company in 1991 when we signed Nas to Columbia Records and
began working as Executive Producers on his classic album,
ILLMATIC. Serchlite was closely involved in all aspects of that album from
its producer agreements to its promotion direction to its marketing and setup. The
final result of that album was far more reaching then any of us anticipated. From
the 5 mics in The Source to its first week sales and his name branding at both
retail and commercial was a huge success for Columbia and Serchlite. We
then went on to establish a brand with the Serchlite Logo at Wild Pitch with
the critically acclaimed O.C. album, “WORD LIFE”. Although
his sales did not reach that of the NAS album, our micro managing of that project,
(We were the first company to do wheat paste stickers on the backs of Walk signals
in NY, LA, D.C, and Phil.), helped to establish his name and connect him with
an audience that is still loyal to his records to this day.
At the same time a small company out of Princeton NJ who were looking
to establish a brand in the clothing world approached us. We used
the same savvy that we had in the music world to help connect the
brand with a consumer and taught them brand loyalty through concert
and street promotion. We connected their brand through their
clothing conferences and helped to establish its designer as a force
in the fashion world, not just the Urban fashion world.
That brand was Ecko Clothing. and when we left in 1997, what was
once a $163,000 a year business was developing into a 500 million
dollar business with 20 different licenses from shoes to jewelry. We
believe that, besides having the ability to build relationships with
the consumer, we never strayed from the owner's original line of
thought. To be different without being too far left of center
so that people would gravitate toward you.
After Ecko Clothing and a short stint as National Promotion Director
at Def Jam Records, Serch then focused on bringing new promotional
strategies to radio and formed Serchlite Promotions in 1998. Now,
six years later, we are proud to say that a large majority of records
on both the Billboard Mainstream R&B Charts and the CHR Rhythmic
Charts that ends up on the years most played record list, we have
promoted from the ground up. In addition, we have partnered up with
some of the most exciting names in sports to launch a sports entertainment
marketing division that has included exciting new projects like a
quarterly Double CD Compilation for ESPN The Magazine, called The
Mix, that is used at all their special events. We also have been
retained to do music consulting and booking work with a national
television network, programming for their upcoming fall line up including
a nationally televised morning show as well as two Lifestyle Series.
Serchlite has also produced various entertainment and special events
including The 1 st Annual Player Magazine’s NFL Pre-Draft Celebrity
Bash as well as 2 hugely successful NBA Draft Parties. and The NFL
Rookie Premiere Event. Our 3 month long promotion Monday Night Football
Madness in NY has become the hottest party to be at every Monday
Night..
All in all, we are a small and focused group of workaholics that
strive to bring fresh looks to the music, artists, athletes and corporations
that we are represent. We are proud to say we represent the Urban
culture, we think outside the box and strive to provide different
looks for all of our clients.
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